Privacy Policy

PEHNAWA Fashions Private Limited ("PEHNAWA", "we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.pehnawa.com, use our mobile applications, or make a purchase from us. By accessing or using our services, you consent to the practices described in this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

We collect several types of information from and about users of our services, including: **Personal Information:** • Name, email address, postal address, and phone number • Payment information (credit/debit card details, UPI ID, bank account information) • Billing and shipping addresses • Account login credentials • Date of birth (for birthday rewards and age verification) **Order & Transaction Information:** • Purchase history and order details • Product preferences and wishlist items • Returns and exchange records • Communication history with customer care **Technical & Usage Information:** • IP address, browser type, and device identifiers • Operating system and screen resolution • Pages visited, time spent, and navigation paths • Referring website or application • Cookies and similar tracking technologies **Optional Information:** • Style preferences and size profiles • Measurement details for custom orders • Feedback, reviews, and survey responses

We use the information we collect for the following purposes: • **Order Fulfillment:** To process, confirm, ship, and deliver your orders; to communicate order status; and to handle returns and exchanges. • **Account Management:** To create and maintain your account; to authenticate your identity; and to provide access to order history and saved preferences. • **Payment Processing:** To process payments securely through our certified payment partners; to detect and prevent fraud; and to issue refunds. • **Customer Support:** To respond to inquiries, complaints, and feedback; to resolve disputes; and to provide technical assistance. • **Marketing & Communications:** To send promotional emails, newsletters, and exclusive offers (only with your consent, which can be withdrawn at any time); to administer loyalty programs; and to personalize product recommendations. • **Analytics & Improvement:** To analyze website usage patterns; to improve our products, services, and user experience; and to conduct market research. • **Legal Compliance:** To comply with applicable laws, regulations, and legal processes; to enforce our terms and policies; and to protect our rights and property.

We use cookies, web beacons, pixel tags, and similar technologies to enhance your browsing experience, analyze traffic, and understand user behavior. **Types of Cookies We Use:** • **Essential Cookies:** Required for the website to function properly, such as maintaining your shopping cart and session state. • **Functional Cookies:** Remember your preferences, such as language, currency, and login details. • **Analytics Cookies:** Help us understand how visitors interact with our website so we can improve functionality and content. • **Marketing Cookies:** Used to deliver relevant advertisements and measure the effectiveness of our marketing campaigns. You can manage cookie preferences through your browser settings. Disabling certain cookies may limit your ability to use some features of our website.

We do not sell your personal information. We may share your information with trusted third parties only as necessary to operate our business: • **Logistics Partners:** To deliver your orders (names, addresses, and phone numbers are shared with courier services). • **Payment Processors:** To process transactions securely (card details are handled exclusively by PCI-DSS certified gateways). • **IT & Cloud Service Providers:** To host our website, store data, and maintain our technology infrastructure. • **Marketing Platforms:** To send promotional communications (only with your consent). • **Legal & Regulatory Authorities:** When required by law, court order, or to protect our legal rights. All third-party partners are contractually obligated to protect your data and use it solely for the purposes we specify.

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. • All data transmitted between your browser and our servers is encrypted using 256-bit SSL/TLS technology. • Payment information is processed through PCI-DSS compliant gateways and is never stored on our servers in readable form. • Access to personal data is restricted to authorized personnel on a need-to-know basis. • We conduct regular security audits and vulnerability assessments. • We maintain disaster recovery and business continuity plans. While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. • **Account Information:** Retained until you request deletion or close your account. • **Order & Transaction Records:** Retained for 7 years to comply with tax and accounting regulations. • **Marketing Communications:** Retained until you unsubscribe or withdraw consent. • **Customer Support Records:** Retained for 3 years for quality assurance and dispute resolution. Upon request, we will securely delete or anonymize your personal data, except where we are legally obligated to retain it.

Depending on your location, you may have the following rights regarding your personal data: • **Access:** Request a copy of the personal information we hold about you. • **Correction:** Request that we correct inaccurate or incomplete information. • **Deletion:** Request that we delete your personal data, subject to legal retention requirements. • **Restriction:** Request that we limit the processing of your data in certain circumstances. • **Portability:** Request that we transfer your data to another organization in a structured format. • **Objection:** Object to the processing of your data for direct marketing purposes. • **Withdraw Consent:** Withdraw your consent at any time where processing is based on consent. To exercise any of these rights, please contact us at privacy@pehnawa.com. We will respond within 30 days of receiving a verified request.

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us at privacy@pehnawa.com.

PEHNAWA is based in India. If you access our services from outside India, please be aware that your information may be transferred to, stored, and processed in India and other jurisdictions where our service providers operate. We ensure that any international transfers of personal data are protected by appropriate safeguards, including standard contractual clauses approved by relevant data protection authorities.

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. The updated policy will be posted on this page with a revised "Last Updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of our services after any changes constitutes acceptance of the revised policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: **Email:** privacy@pehnawa.com **Postal Address:** PEHNAWA Fashions Private Limited Unit No.S/191, 2nd Floor, B-Wing Express Zone, Western Express Highway Malad East, Mumbai, Maharashtra 400063 India **Phone:** +91 98765 43210 **Hours:** Monday to Saturday, 10:00 AM - 7:00 PM IST